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1.4 Assignment: Competitive Advantage Case Study (PLG1)

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Case Study

Mod1-Commercial airplane flying at sunset.jpgBusinesses  are always striving to “win,” as the course textbook points out in  Chapter 1. One highly competitive marketplace is that of the commercial  airline industry.

Written Assignment: Choose a Part 121 air carrier  (such as American, Delta, Southwest, etc.) and provide data that shows  how that enterprise has successfully employed competitive advantage  obtained through the utilization of information technology to win and  keep loyal customers or operate more efficiently in the reservations,  maintenance, or operations departments. You may provide a historical  example that would be found going back several decades. Learning from  the past is a great way to succeed in the future.

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