A Proposal on communication skills

 The outline below asks you a series of questions that will help you write your communication proposal due in Week 8. Answering these questions thoroughly will give you an outline to use to write your proposal.

Step 2

All options above must include the following in your plan, as detailed in the Outline Template [DOCX]:

1. Challenge or Opportunity (Focus):
   • What is your challenge or opportunity?
   • Why does your business/idea need to exist? What problem does it solve for your job, customers, or audience?
   • Why is this professionally important or relevant to you?
2. Goal (Focus):
   • What goals or outcomes do you want to achieve with this communication?
   • Explain why the goal is clear, concise, and actionable.
3. Audience Analysis:
   • Who is your target audience?
     • What demographic characteristics will the audience/customer comprise?
     • What is your relationship with the audience/customer?
     • What background knowledge and expertise does the audience/customer have?
     • What does the audience/customer know, feel about, and expect concerning this communication?
     • What preconceptions or biases do you possess that might prevent you from building rapport with your audience/customer?
     • Who are your competitors and who will your audience/customer also consider?
   • What information is available about your audience/customer?
     • What research or sources will you use to obtain information about the audience/customer?
     • What conclusions have you been able to draw about the audience/customer?
   • What tone will you use to convey your message?
     • Is the setting casual or formal?
     • Is the communication personal or impersonal?
4. Key Message:
   • What is the primary message you must convey to your audience?
     • Is the message compelling and memorable? Why?
     • Is the message clear and concise? Why?
     • Is the message aligned with your audience’s goals and needs? How?
5. Style and Channel Selection: