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Advantage of brand image/consumer loyalty

urgent fast

In this module’s overview, it was established that fashion companies can build a competitive advantage through brand image and consumer loyalty. The Business Insider article proposes that there are six other keys to building a competitive advantage.

https://www.businessinsider.com/the-6-keys-to-sustainable-competitive-advantage-2010-6#a-dynamic-product-line-rather-than-a-single-product-1

What fashion company do you feel has measured up best to these six keys, as exemplified by its business practices and sales successes?