aspects of the franchise
When McDonald’s began opening locations internationally, were there any issues with their logo or menus? Find an international franchise and see what was adaptable to another country and what was not adaptable. Consider all aspects of the franchise that required changes. Please provide specific examples.
If you can find pictures or articles that illustrate the marketing pieces or the product, please include that, too. ****Hint****For many of the brands, you can access the menu for that country just as you can for our locations here. That will give you a perspective on the changes that they may have made to their menu.
You must cite at least 2 of this week’s assigned readings using APA-formatted in-text citations and references listings.
Posted: 2 months ago