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Business levels in market globally


Most businesses, large and small, are involved in some level of global business. Nickles, McHugh, and McHugh shared that in today’s marketplace, over 90% of companies operate globally and that US consumers purchase hundreds of billions of dollars worth of goods from China alone. Everything from food to household items to sports have embraced global shares.

While business theories of competitive and absolute advantage have pros and cons, the advantages of gaining potential customers and profit addition to the desire to participate in the market. This activity will explore a global company and the forces impacting global partnerships.


Activity Instructions

For this assignment, select a global company. Identify the company structure, what global markets they currently compete in, and select a country where that company is not currently positioned.


From the country where the company is not currently positioned, analyze the following factors identifying internal strengths and weaknesses, as well external opportunities and strengths of entering the new market for each of these areas:


Sociocultural factors

Economic and financial forces

Legal and Regulatory Forces

Physical and environmental forces

Be sure to include a final recommendation section at the end of the paper.


Writing and Submission Requirements

3-4 pages (approx. 300 words per page), not including title page or references page

References page (minimum of 2 resources)

Proper APA formatting:

1-inch margins

Double spaced

12-point Times New Roman font

Title page with topic and name of student

Headers are required and proper APA

Separate reference page (minimum of 2 scholarly references in addition to the text)