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business model of the company


BCO 217 DIGITAL BUSINESS Task brief & rubrics

Task (Assignment 3)

NOTE: Individual Assignment

As a final project for the course, you are asked to come up with a plan for transforming a traditional business into a digital one using any of the technologies, platforms, and strategies have seen throughout the subject. You need to pick one (1) existing firm that has yet to implement any digital aspects to its business model and start building a plan for it.

Among the details, you need to cover within your plan are the following (but not limited to):

• What is the business model of the company? • Describe the industry, segments, competitors, and suppliers these firm deals with. • Which product or business line would you propose to be transformed? • Conduct a brief SWOT analysis of the current state of the digital presence of the firm. • Which are the current distribution channels and which ones will be the new channels when transformed? • Describe how will the firm deal with the management of Customer Relationships.

Formatting specifications:

• Delivery format: PDF file o It can be submitted in form of a PPT presentation/dossier or a Word document.

• Wordcount: 2000 Words • Cover, Table of Contents, References, and Appendix are excluded from the total word count. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Sunday, January 16th, 2022, 23:59 CEST.

Weight: This task counts as 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business • Outcome 2: analyze the development of competitive advantage through digital technology • Outcome 3: identify current trends and technology in digital businesses. • Outcome 4: understand how digital technologies can be integrated within the business.





Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

The student demonstrates an excellent understanding of key concepts on Digital Business implementation and industry analysis using vocabulary in an entirely appropriate manner.

The student demonstrates a good understanding of the task and mentions some relevant concepts but lacked professionalism in the implementation of the vocabulary.

The student understands the task and shows minimum effort to use technical vocabulary and terms.