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COURSE CODE COURSE NAME Task brief & rubrics


Include all details of the task, including:

· individual task

· Follow a public traded stock and analyze the changes in the stock price.

· Make a Power Point presentation and write an executive memo on the findings (pdf format).

· Some ideas:

· What is the company doing? Selling?

· Who is the management team?

· Why do you suggest this company? What’s they competitive advantage? What are they doing different form their competitors? Which are they competitors? They have many or a few competitors? In which markets are they selling? Why do you like/see potential in this company?

· Key numbers of the company

· Market capitalization (Price per share * number of shares)

· PER = market Capitalization /Net Income or also PER = Price per share / Net income per share. What does this Ratio (PER = Price to earnings ratio) mean?

· Income Statement

· Total sales/turnover of the company

· Gross Margins (are they growing?)

· Number of employees

· Depreciation


· Net Income (the company is earning or losing money?)

· Balance Sheet Structure

· Total Assets

· Total cash of the company

· Volume in Costumers

· Other things you want to comment

· Total Liabilities

· Total Suppliers

· Total Debt

· Short Term

· Long Term

· Other things you want to comment

· Total Owners Equity

· Which % of Owners Equity versus total Assets the company has?

· Is the company giving dividends? When?



· Wordcount: 2.500 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.


Submission: Week 3 – Via Moodle (Turnitin). Friday 13/02/2022 23:59

Weight: This task is a 40% of your total grade for this subject.