Consumer demographics and health care marketing role

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Consumer demographics and health care marketing role

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

  • One walk-in clinic, such as an urgent care facility
  • One retail clinic in your local grocery store or retail pharmacy
  • No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

  • Demographics of the consumers who use the facility selected
  • The location of the facility selected
  • The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

  • Describe the facility selected, including its location.
  • Analyze the demographics of the consumers who use the facility selected.
    • Include the cultural and generational demographics in your analysis.
  • Analyze the marketing approach used for the facility.
    • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
    • Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.

 

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