Best writers. Best papers. Let professionals take care of your academic papers

Order a similar paper and get 15% discount on your first order with us
Use the following coupon "FIRST15"
ORDER NOW

creation of a marketing plan thesis

 

FMM 457: Final Project Guidelines and Grading Guide

Overview The final project for this course is the creation of a marketing plan for a trend or product (to present to a retailer for adoption). In Module Two, you will identify a trend or product to present to a retailer, based on establishing a need in the marketplace. In Module Three, you will describe a target customer and why he or she would want the trend or product, and define the impact on local and global industries. In Module Four, you will assess major competition and draft solutions to attract target customers. In Module Five, you will analyze any potential challenges in bringing this trend to the market, as well as opportunities. In Module Six, you will define how to market and brand this trend or product. By Module Seven, bring everything together in a five- to seven-page final paper (using APA citations) and create a marketing plan that summarizes coursework up to this point by identifying the specific details of the plan (branding, social media, traditional media), how these details will help make a trend or product appeal to a target customer, and what can be done to get a trend or product recognized. The final product represents an authentic demonstration of competency because it presents the student work in an original marketing plan for a trend or product. The project is divided into six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Four, Five, and Six. The final marketing plan will be submitted in Module Seven.

Outcomes The marketing plan helps students to meet the following course outcomes:

1. Students will demonstrate an understanding of the importance of designing qualitative and quantitative studies to address management issues or to examine business opportunities in the fashion-merchandising arena.

2. Students will understand the difficulties involved in developing new trends in the fashion industry. 3. Students will demonstrate an understanding of the difficulty involved in developing a sustainable and efficient supply chain system in the fashion

industry.

Guidelines Milestone One: Identify a Trend or Product In task 2-3, you will submit two to three pages that identify a trend or product to be presented for adoption to a retailer. First, describe the trend or product in detail as well as the opportunity gap currently present in the fashion marketplace. Then, answer the following questions: Is there anything else currently in the local market similar to the trend or product you have identified? Who would benefit from the new trend or product? Can the identified trend or product be adopted globally or only in a specific locale or region? To complete this task, be sure to refer to and integrate all of the ideas and concepts learned thus far from the resources and discussions in Modules One and Two. The milestone should be submitted as a Word document with APA citations. The task will be graded with the Trend or Product Rubric.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Milestone Two: Describe a Target Customer In task 3-3, you will submit two to three pages that illustrate, describe, and define the target customer for the trend or product identified in Module Two. Clearly illustrate who your target customer is and describe why he or she would want to buy your trend or product. Also, define the need for your trend or product in the local marketplace. Make sure you include information on how it could be used in the global marketplace. The milestone should be submitted as a Word document with APA citations. The task will be graded with the Target Customer Rubric.

Milestone Three: Assess Major Competition In task 4-3, you will submit two to three pages that, while keeping the target customer in mind, will define and assess the major competition for the trend or product identified in Module Two. Who are the major competitors already existing and operating in the marketplace? Who might be a potential competitor in the near future? What, if anything, would be done to deter consumers from purchasing from the competition? How could attention, customers, and business be attracted away from the competition? This milestone should be submitted as a Word document with APA citations. The task will be graded with the Major Competition Rubric.

Milestone Four: Analyze Potential Challenges In task 5-3, you will submit two to three pages that analyze what is believed to be the biggest potential challenges when bringing to market the trend or product identified in Module Two. Describe in detail how to address these challenges for the target customer as well as how to handle challenges from the competition. In addition, describe how to overcome these challenges and potentially use them to the trend’s or product’s benefit. Identify any copyright or trademark issues that might be encountered and ways to effectively deal with such issues. Lastly, how can it be ensured that someone else’s copyright or trademark is not being used during the design of a trend or product? The milestone should be submitted as a Word document with APA citations. The task will be graded with the Potential Challenges Rubric.

Milestone Five: Define Marketing and Branding In task 6-3, you will submit two to three pages that define how to market and brand a trend or product. Draft out a minimum of three key marketing and branding strategies. If there are symbols or logos to be used to market or brand the trend or product, define what they are. Summarize marketing or branding strategies by pinpointing the trend or product, the target customer, the challenges, and the opportunities. This milestone should be submitted as a Word document with APA citations. The task will be graded with the Marketing and Branding Rubric.

A Marketing Plan for a T rend or Product (to Present to a Retailer for Adoption) In task 7-3, you will submit five to seven pages that represent a marketing plan for a trend or product (to present to a retailer for adoption). The marketing plan identifies, describes, evaluates, and analyzes the important points that must be addressed to bring a trend or product idea to market. This final paper should incorporate everything from Milestones One through Five, revised and streamlined into five to seven pages for the final marketing plan.

 Identify the trend or product: Does the trend or product idea fulfill a need within the local marketplace and the global marketplace as well? Describe the target customer: What makes the trend or product desirable to this target customer?