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Design Layout Techniques Thesis


© 2014 Laureate Education, Inc. Page 1 of 6

Design Layout Techniques: Text, Font, Color, and Image     Introduction   This  presentation  is  a  quick-­‐reference  guide  to  aide  you  in  the  design  of  your   multimedia  learning  objects.  While  your  final  product  will  be  in  a  digital  format,  the   basic  principles  of  design,  color  theory,  and  typography,  as  traditionally  defined  by   the  Bauhaus  in  the  early  1900s,  still  apply.  Using  these  principles  and  theories  in   laying  out  the  design  of  your  page  or  screen  will  help  ensure  the  visual  clarity  and   quality  of  your  learning  objects.

Text  and  Font     Typography  Basics   Nearly  every  design  begins  with  text.  Choosing  the  right  look,  size,  and  color  of  text,   along  with  making  it  legible  and  readable,  creates  good  typography.  The  typograph-­‐ ic  quality  of  your  design  is  often  determined  by  how  the  text  looks  because  often   there’s  more  text  than  anything  else.  It  is  very  important  to  make  the  text  look  good,   as  it  sets  the  stage  for  the  rest  of  the  design.  The  appearance  of  the  text  is   determined  primarily  by  the  four  typographic  choices  listed  below.     Typeface  or  Font  Choice   The  typeface  is  the  classification  of  a  family  of  fonts,  for  instance,  Helvetica  Regular,   Helvetica  Italic,  Helvetica  Bold,  and  Helvetica  Black.  The  font  is  the  look  or  design  of   the  text  characters  within  a  typeface  family.  The  most  common  typeface   classifications  are  serif  and  sans  serif.  A  serif  is  a  short  distinguishing  stroke  on  the   end  of  character  strokes  and  stems.  Sans  serif  fonts  are  without  any  distinguishing   strokes  as  the  name  suggests.

Helvetica Regular Helvetica Italic Helvetica Bold


Serif Sans Serif

Point  Size     Point  size  is  the  relative  measure  of  the  height  of  the  characters.  The  most   commonly  used  size  in  printed  documents  is  12  point  (this  document  is  using  12).   Different  fonts  may  not  appear  equally  as  large  at  a  given  point  size,  which  is  why   the  measurement  is  relative.  Be  prepared  to  adjust  as  necessary  when  varying  fonts   within  a  document.

12  Point   24  Point



© 2014 Laureate Education, Inc. Page 2 of 6

Text  Alignment   Text  alignment  is  making  a  choice  of  where  your  text  starts  on  the  page.  This  is  also   known  as  justification.  A  typical  word  processor  or  design  software  provides  four   choices  for  text  justification:  left,  center,  right,  and  justify.  Even  though  left  and   justify  look  similar,  justifying  the  text  might  make  the  last  line  of  text  in  a  paragraph   considerably  shorter  than  the  other  lines.

Left   Center

Right   Justify     Line  Length  or  Measure   Line  length  is  the  horizontal  width  of  a  text  block  (often  referred  to  as  column   width).  It  is  important  to  get  the  line  length  right  in  your  document.  In  print  we  can   easily  set  margins  to  keep  the  measure  accurate  on  the  page.  If  you  are  producing   for  the  web  or  video  screens,  a  measure  that  is  too  wide  may  get  cut  off  at  the  edge   of  the  screen.  A  measure  that  is  too  narrow  may  cause  the  reader’s  eyes  to  be   constantly  moving  back  and  forth.