Assignment 1..Choose a brand. Then choose an internal influencer (motivation, personality, emotion, or self-concept). Share three or four ways to use this influencer to develop a marketing communications strategy for this brand. Atleast 500 words
Assignment 2. Make an entry that analyzes your purchases of the week from the perspective of the topic of this week’s reading. Be sure to note what drove your decision-making process (social or other digital media messages, sponsorships, mass media, etc.). Do not include purchases of an intimate or highly personal nature. Please include at least one web link (reference) into your blog, and link this using Blackboard. If you need guidance on how to do this, refer to this Blackboard tutorial and access “How to create a web link”. Please be sure to list all purchases and provide insights into these purchases based on the reading and content for this week. Each journal entry should be between 300-500 words.