External environment analysis
Include the following:
- Description of the organization and its organization structure. Include the organization’s mission statement.
- External environment analysis
- Internal environment analysis
- Using Porter’s Five Forces, describe the nature of the industry in which the company fits
- What are your organization’s most critical competitive advantages?
- How did your organization develop its advantages?
- How sustainable are your organization’s advantages? What is your assessment of your organization’s competitors and their ability to imitate your organization’s advantages? Defend your answer based on a VRIO analysis.
- Cost Leadership position
- Product and Geographic Differentiation
- Describe any vertical integration
- How diversified is the firm?
- Does the firm have any strategic alliances? If not, should they?
- Merger & Acquisition strategy
- Your strategy recommendations for the firm
- Summary