Please following video instructions and questions below answer question, and finish the excel spreadsheet.
Each team member should take a different product (ensuring competitor review) and answer the following questions here in the textbox:
a. Is there any evidence of suboptimal investment (overinvestment or underinvestment)?
Have the wrong things been emphasized?
Is there an unbalanced approach, or do you find evidence of a coherent strategy?
b. Looking first at the industry average and then at the best in industry comparisons, identify the two best opportunities
for improving the product’s position in the segment. Explain your rationale.