Submit your written answers to the following questions by End of Day, Mar 23. Your submission should be 3-5 pages double spaced. Post ihere
- Periods of inflation require firms to alter their marketing mix. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next 18 months. Your company manufactures hand tools for the home gardener. Write a memo to the company president explaining how the firm may have to alter its marketing mix.
- What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.
- The sale of cigarettes in many developed counties either has peaked or is declining. However, the developing markets represent major growth markets. Should U.S. tobacco companies capitalize on this opportunity?