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Information Gathering

Information Gathering

Textbook is attached below.

Can you write take-aways for each of the followings. One to three sentences each.

The Different Meanings of Customer Experience pg 128

The Strategic Importance of Customer Experience pg 129

Factors Affecting Customer Experience pg 129

Touchpoints Controlled by the Brand or Its Partners

Touchpoints Controlled by Social/External Sources

The Complex Nature of Today’s Customer Decision Journey pg 124

Information Gathering (ONLY THIS ONE)