Effects of Unconscious Biases at a WorkplaceSeptember 16, 2020
Week 1 Discussion 2: What and How, Versus WhoSeptember 16, 2020
Please read the file I attached, look the background and complete the assignment.
- Choose one brand and attach or cite links to examples 3 different promotional mix elements within one integrated communication campaign– not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples]. For each example identify [bullet point answers are fine]:
- How do you see the campaign as integrated?
Identify the element of the promotional mix shown by each example and then address the following questions:
- What demographic is being addressed
- The media/location where the advertising/promotion occurred,
- The message being conveyed,
- At what point in the decision making process does the advertisement/promotion reach the consumer, and
- Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.
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