Noble and Borders

Assignment due : Sunday, May 5, 2019 @ 6pm EST

Research essay, at least 4-5 pages, double spaced in proper APA format. You are required to support and cite your work with a minimum of 4-5 reference sources.

Analyze and Discuss the following about Amazon.com:

1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.

2. Recommend what Amazon should do to protect its brand.

3. Recommend what Barnes & Noble and Borders should do to recapture some of their online market share that has been taken by Amazon.

4. Discuss any other recommendations that you think that would make Amazon an even bigger player in the retail market.