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Online Discussion

PART 1 : Online Discussion (a minimum of 150 words)

Watch the videos, What Is Cause Marketing? and Why Cause Marketing Is Important as below, and answer the following questions:

Question One – Let’s create a cause marketing campaign for your million-dollar idea that you have already discussed in week six. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?

Question Two – Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.

Question Three – How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.

PART 2 : Response to peers (a minimum of 50 words)

PART 3 : Response to peers (a minimum of 50 words)

PART 4 : marketing (powerpoint at least 10 pages)

Assignment Part D: Your Marketing Plan – Presentation

Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. (I already uploaded Hypothetical Marketing Plan assignment 1,2,3 files as attached for your information)

Instructions: Create a PowerPoint presentation in which you

1. Present the major points of your marketing plan.

2. Clearly convey your ideas.

3. Present in a professional manner.

4. Use technology (title slide naming conventions) to convey ideas.

5. Use proper grammar.

The specific course learning outcomes associated with this assignment are:

1. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

PART 5 : finANCE (at lease 3 pages)

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above.

Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions.

a) What is an agency relationship? When you first begin operations, assuming you are the only employee and only your money is invested in the business, would any agency conflicts exist? Explain your answer

b) If you expanded and hired additional people to help you, might that give rise to agency problems?

c) Suppose you need additional capital to expand and you sell some stock to outside investors. If you maintain enough stock to control the company, what type of agency conflict might occur?

d) Suppose your company raises funds from outside lenders. What type of agency costs might occur? How might lenders mitigate the agency costs?

e) Suppose your company is very successful and you cash out most of your stock and turn the company over to an elected board of directors. Neither you nor any other stockholders own a controlling interest (this is the situation at most public companies). List six potential managerial behaviors that can harm a firm’s value.

f) What is corporate governance? List five corporate governance provisions that are internal to a firm and are under its control.

g) What characteristics of the board of directors usually lead to effective corporate governance?

h) List three provisions in the corporate charter that affect takeovers.

i) Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?

j) What is block ownership? How does it affect corporate governance?

k) Briefly explain how regulatory agencies and legal systems affect corporate governance.


RUBRICExemplary 90-100% A

1. Present the major points of your

marketing plan.

Thoroughly presented the major points of

your marketing plan.

2. Project your voice in order to clearly

convey your ideas.

Communicates ideas with enthusiasm,

proper voice projection, appropriate

language, and clear delivery.

3. Present in a professional manner.The presentation was delivered and was

very professional. No gaps in the flow of

the presentation.

4. Use technology (e.g., audio quality, video

quality, naming conventions) to convey


Thoroughly used technology very

effectively. Audio, video, and naming

conventions were perfect.

5. Use voice inflection and proper grammarGrammar, voice inflection perfect. No

errors in the text or audio of presentation.

What is cause marketing.mp4


Why cause marketing is important.mp4