Performance Dimensions
Sheet1
Performance Dimensions
Does not
meet
expectations
Meets
expectations
Exceeds
expectations Score
Mechanics (24 points)
Grammar (8 points)
Spelling (8 points)
Punctuation (8 points)
APA Format (40 points)
In-Text Citations (5 points)
Reference Page (15 points)
Headings (5 points)
Style (15 points)
Readability (16 points)
Sentence Structure (4 points)
Idea Sequencing (4 points)
Transitions (4 points)
Correct Word Choice (4 pts)
Sources (70 points)
SIC/NAICS Codes (10 points)
S&P Netadvantage or IBISWorld (20 points)
Mergent or Intrinsic for Financial Information (25 points)
Well-rounded Collection of Quality Business Sources (15 points)
Introduction (25 points) — 3/4 to 1 page
Preview of Paper (7 points)
Interesting Beginning (4 points)
Introduction to Industry (4 points)
Overview of Industry (10 points)
Industry Background (20 points) — 1 page
GEB5930 Industry Analysis Rubric
Page 1
Sheet1
Industry Analysis (190 points) — 6 1/2 pages
General Environment (70 points) — 2 pages
Five Forces (50 points) — 2 pages
Major Competitors (35 points) 1/2 page
Products and Services (35 points) — 1 page
Financial Analysis (210 points) — 5 pages
Detailed Discussion of Balance Sheet (20 points)
Detailed Discussion of Income Statement (20 points)
Financial Ratios — Liquidity, Profitability, Leverage (40 points)
Metrics (Appropriate and Relevant Ratios Related to Industry) (10 points)
Synthesis of Ratios (70 points)
DuPont Analysis (50 points)
Companies in the News (30 points) 1/2 – 1 page
Industry Trends/Outlook (50 points) — 1 page
Identification of Trends (10 points)
Discussion of Trends (20 points)
Discussion of Outlook (20 points)
Conclusion (25 points) — 1/2 page
Summary (10 points)
Wrap-up (10 points)
Concluding Statement (5 points)
Overall Score /700
Page 2