Performance Dimensions

Sheet1

Performance Dimensions

Does not

meet

expectations

Meets

expectations

Exceeds

expectations Score

Mechanics (24 points)

Grammar (8 points)

Spelling (8 points)

Punctuation (8 points)

APA Format (40 points)

In-Text Citations (5 points)

Reference Page (15 points)

Headings (5 points)

Style (15 points)

Readability (16 points)

Sentence Structure (4 points)

Idea Sequencing (4 points)

Transitions (4 points)

Correct Word Choice (4 pts)

Sources (70 points)

SIC/NAICS Codes (10 points)

S&P Netadvantage or IBISWorld (20 points)

Mergent or Intrinsic for Financial Information (25 points)

Well-rounded Collection of Quality Business Sources (15 points)

Introduction (25 points) — 3/4 to 1 page

Preview of Paper (7 points)

Interesting Beginning (4 points)

Introduction to Industry (4 points)

Overview of Industry (10 points)

Industry Background (20 points) — 1 page

GEB5930 Industry Analysis Rubric

Page 1

Sheet1

Industry Analysis (190 points) — 6 1/2 pages

General Environment (70 points) — 2 pages

Five Forces (50 points) — 2 pages

Major Competitors (35 points) 1/2 page

Products and Services (35 points) — 1 page

Financial Analysis (210 points) — 5 pages

Detailed Discussion of Balance Sheet (20 points)

Detailed Discussion of Income Statement (20 points)

Financial Ratios — Liquidity, Profitability, Leverage (40 points)

Metrics (Appropriate and Relevant Ratios Related to Industry) (10 points)

Synthesis of Ratios (70 points)

DuPont Analysis (50 points)

Companies in the News (30 points) 1/2 – 1 page

Industry Trends/Outlook (50 points) — 1 page

Identification of Trends (10 points)

Discussion of Trends (20 points)

Discussion of Outlook (20 points)

Conclusion (25 points) — 1/2 page

Summary (10 points)

Wrap-up (10 points)

Concluding Statement (5 points)

Overall Score /700

Page 2