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phases of a persuasion campaign

Use the 4 phases of a persuasion campaign to explain a change you experienced (and how your managers used this approach) or how you used this approach.  It is also fine to explain a situation where an organizational change might have been more successful if this process had been used in the change process. AT LEAST 10 SENTENCES. LINKS ARE ATTACHED BELOW

Fisher, Roger and Ury, William.  Getting to Yes:  Negotiating Agreement without Giving In, Penguin Books, 2011.