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plan for transform a traditional business

BCO 217 DIGITAL BUSINESS Task brief & rubrics

Task (Assignment 3)

NOTE: Individual Assignment

As a final project for the course, you are asked to come up with a plan for transform a traditional business into a digital one using any of the technologies, platforms and strategies seen throughout the subject. You need to pick one (1) existing firm that has yet to implement any digital aspects to its business model and start building a plan for it.

Among the details you need to cover within your plan are the following (but not limited to):

• What is the business model of the company? • Describe the industry, segments, competitors, and suppliers these firm deals with. • Which product or business line would you propose to be transformed? • Conduct a brief SWOT analysis of the current state of the digital presence of the firm. • Which are the current distribution channels and which ones will be the new channels when transformed? • Describe how will the firm deal with the management of Customer Relationships.

Formatting specifications:

• Delivery format: PDF file o It can be submitted in forms of a PPT presentation/dossier or a Word document.

• Wordcount: 2000 Words • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 13 – Via Moodle (Turnitin). Sunday, January 16th, 2022, 23:59 CEST.

Weight: This task counts as a 40% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business • Outcome 2: analyze the development of competitive advantage through digital technology • Outcome 3: identify current trends and technology in digital businesses. • Outcome 4: understand how digital technologies can be integrated within business.





Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

Student demonstrates excellent understanding of key concepts on Digital Business implementation and industry analysis using vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts but lacked professionalism in the implementation of the vocabulary.

Student understands the task and shows minimum effort to use technical vocabulary and terms.

Student understands the task and attempts to answer the question but does not mention key concepts nor uses technical vocabulary.

Application (30%) Student applies fully relevant knowledge from the entire course, highlighting a link between the different topics.

Student mostly applies relevant knowledge from the topics covered throughout the course, but a lack of detail was observed.

Student applies some relevant knowledge from the topics covered throughout the course, but a misunderstanding in some of them was evident.

Student applies little relevant knowledge from the topics covered throughout the course, and a clear misunderstanding of them is evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors using additional sources. Showing proactiveness and willingness to add value to the task.

Student critically assesses in good ways, drawing conclusions from relevant authors and references, but limited to the ones already discussed in class or offered in the task brief.

Student provides some insights but has either not been able to add their personal point-of-view.

Student makes little or no critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck.

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.