FMM 325: Final Project Guidelines and Grading Guide
Overview The final project for this course is a professional production challenge which will be submitted as a PowerPoint presentation. This project will require students to develop a comprehensive, sustainable apparel collection as a fictitious private-label manufacturer. The student will research and create concepts to produce the garments as detailed in the design brief. Students will also merchandise the collection. Students will acquire the capability to act quickly to solve manufacturing and production challenges as they arise. This will also give students an opportunity to learn how to properly document recommendations with a specialized standard in mind. The final product represents an authentic demonstration of competency because students will emulate a collection based on a design brief, which are currently used by professionals in the apparel industry. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Five, and Seven.
Guidelines The Design Brief: An Organic Planet Season: Spring/Summer
Directions: Seeing a radical change in our global climate, we are forced to think differently and act more responsibly in our approach to design. We need to simplify, be more resourceful, and understand more clearly what our impact on the planet is based on the decisions we make. For this season, we are going on a journey to Bali, a place closely connected to the Earth, where people live in balance with the land through their resourcefulness and spiritual reverence. Be mindful and respectful of the Balinese people and their customs. We choose to blend in with our surroundings while still retaining a sense of self. Clothes that can be tied or wrapped and layered, almost sculptural in effect, are preferred. Minimize the use of hardware, and if it is absolutely necessary, make it meaningful. All fabrics are either organic or recycled, with an absolute minimum of waste left over. Zero waste is ideal.
Colors: Reflecting the Balinese people and their respect for the connection of all things natural, we will use the four elements as our guiding inspiration for color, creating a sense of balance and harmony in the collection.
• Earth: warm browns such as cinnamon, teakwood • Air: white, glass or metal, ice • Fire: tangerine, saffron, fuchsia • Water: aqua, oceanic blue
Your role: designer, merchandiser, sales, marketer, buyer
Milestone One: Paper: Targeting The Sustainably Minded Customer In task 2-3, you will submit a short paper of 2–3 pages. Determine your target market category and how and why these consumers embrace fashions that are made of environmentally friendly fabrics. You should research and define your product’s targeted customers and describe their characteristics.
Description of a Target Market: Occupation, gender ratio, average age, geographics/location, psychological shopping habits, demographic, and lifestyle preferences. Gauge the importance of sustainable products to this customer. For example, if you are creating for kids’ wear, indicate age(s) of child; however, you will need to think of a profile for the primary caretaker of the child (parent, grandparent, guardian) so that you can market to the caretaker properly.
By Module Two, you should have an idea of the market category you are choosing for this garment line, and you may choose ONE of the following: women’s, men’s, juniors, petite women, plus-sized women, or kids’ wear. Indicate the subcategory/style description, for example, sportswear (everyday wear), activewear (such as yoga wear), playwear, or sleepwear. Remember, you will be using sustainable fabrics, so keep in mind which target market would benefit best from eco- friendly garments.
Keep in mind the size range of this collection. Choose the appropriate size range for your market category. For example, if you are doing kids’ wear, you may choose to target toddlers (size range is 2T-3T-4T). An example of junior girls’ sizing range is 0–15.
The format should be a short paper. This milestone is graded for the quality of the research/data you uncover and validate (cite all information), compilation of the information, the content of the descriptions of each the features of your specified target customer, and the way the data is expressed as it applies to this project. This milestone will be graded using the Milestone One Rubric.