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Lab Questions

Please complete the following questions. It is important that you use complete sentences and present the questions and answers when you submit your work.

Submit the work as a file attachment. This means you will complete all work in a word processing document (e.g. Microsoft Word) and attach the file using the Submit Lab Questions activity in your Course Map.

Lab Assignment 1

Use the following template to brainstorm ways a company might market the same commodity to different segments of their market. The first row has been done for you as an example.

TABLE 1 Market segments exercise

Lab Assignment 2

Use the following template to brainstorm the types of purchasing concerns that might be associated with each demographic. The first one has been completed for you as an example.

TABLE 2 Demographics exercise