Please complete the following questions. It is important that you use complete sentences and present the questions and answers when you submit your work.
Submit the work as a file attachment. This means you will complete all work in a word processing document (e.g. Microsoft Word) and attach the file using the Submit Lab Questions activity in your Course Map.
Lab Assignment 1
Use the following template to brainstorm ways a company might market the same commodity to different segments of their market. The first row has been done for you as an example.
TABLE 1 Market segments exercise
|Cereal||Placing toys in the box|
|Cereal||Associating it with a celebrity or athlete|
|Cereal||Promoting with money-saving coupons|
|Cereal||Advertising health benefits|
Lab Assignment 2
Use the following template to brainstorm the types of purchasing concerns that might be associated with each demographic. The first one has been completed for you as an example.
TABLE 2 Demographics exercise
|Ages 18-24||Price, peer reviews, convenience, immediacy|
|Income Over $100,000 year|
|Mother of three kids|