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Assignment 1: Starbucks’ Strategy

Due Week 3 and worth 280 points

Using  the Internet and Strayer University databases, research Starbucks’  organizational culture and the key leadership and management traits used  to execute the business strategy.

Write a four to five (4-5) page paper in which you:

  1. Suggest  the key elements of Starbucks’ organizational culture that contributes  to its success in a global economy. Indicate management’s role with  creating and sustaining the organizational culture.
  2. Assess  the effectiveness of Starbucks’ management decisions in providing  innovative offerings for its customers (e.g., WiFi, style of coffee,  etc.) in order to achieve its current competitive marketplace advantage.  Provide support for your rationale.
  3. Determine  one (1) key management competency that a successful manager at  Starbucks is likely to have. Indicate one (1) way in which this  particular competency is a good fit for the organizational culture.
  4. Evaluate  Starbucks’ ability to achieve long-term sustainability as a global  leader in the coffee industry without the organization’s CEO, Howard  Shultz.
  5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  format. Check with your professor for any additional instructions.
  • Include  a cover page containing the title of the assignment, the student’s  name, the professor’s name, the course title, and the date. The cover  page and the reference page are not included in the required assignment  page length.