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Social Media Marketing Thesis

Social Media Marketing Thesis

You will continue to write about the company you chose and the template from Week 1  and I have uploaded the pdf for week 1. Your submission should be approximately 2 pages long and use at least two credible resources. Research and make sure you read Chapter 12 in your book before reviewing the company’s website for information needed below:

  • The Marketing Mix
    • Product
      • Describe the products (goods and services) this company offers. NoteLarge corporations usually have numerous products. If this is the case, you can narrow them down to one.
    • Price
      • Discuss the pricing strategy of the company – are they premium priced?  Value priced? Does the company offer a range of products covering various price ranges?  Example: Toyota sells economy cars and luxury cars.
    • Place
      • Explain how and where this company sells its products.
    • Promotion
      • What is the main brand (or brands)?
      • Briefly describe how this company advertises.
  • Social Media Marketing
    • Identify and describe how this company uses social networks.
      • Example: Facebook, Twitter, YouTube.
  • Conclusion
    • Summarize and provide your overall opinion of this company’s marketing mix.
    • If you were the marketing manager, describe one change you would make to improve the marketing strategy.
  • Resources for this report:

The company’s corporate website is going to be the main source of information.

You should not copy/paste any parts of your report from a website on the internet.

Provide a citation for any information that is not your own. For example, if you tell how many employees a company has, then include a citation for this data to let your reader know where you got this information.