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Strategic Management Concepts And Cases

 

Succeed

Carry What You Need

STRATEGIC MANAGEMENT

C O N C E P T S A N D C A S E S

JEFF DYER / PAUL GODFREY ROBERT JENSEN / DAVID BRYCE

Personalize with Your

Notes

 

 

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In Praise of Strategic Management

“Exciting, challenging, and well constructed”

KALYAN CHAKRAVARTY, CALIFORNIA STATE UNIVERSITY, NORTHRIDGE

“[The cases] are wide-reaching in terms of topics covered and can easily be used to

illustrate a variety of theoretic concepts from strategy.

I think they are all well-written and well-informed.”

MEREDITH DOWNES, ILLINOIS STATE UNIVERSITY

“Timely strategic issues; I can easily link the cases to the concepts.”

KONGHEE KIM, ST. CLOUD STATE UNIVERSITY

“It is a challenge to engage and show the application of strategy concepts to

undergraduate students. This text…is an effective resource for meeting this challenge.

They combine professional and succinct introductory videos with integrated chapter and

case content to relate information in a way that is accessible to students.”

DAVID KING, IOWA STATE UNIVERSITY

“The authors have found a way to present the strategy concepts in a concise manner

that is easy for modern-day students to understand and relate.”

LAKSMI BAKER, AUBURN UNIVERSITY

“Quite an offering of ideas and insights that we want our students to dig in and

reflect upon.”

JOSEPH GOLDMAN, UNIVERSITY OF MINNESOTA

“I appreciate the author’s ability to accurately describe the concepts while not losing

the target audience in the process.”

LUCAS HOPKINS, MIDDLE GEORGIA STATE COLLEGE

“The book, overall, and individual chapters are exactly what I was looking for myself. It is a

fresh breath with contemporary examples and a youthful tone.”

M. NESIJ HUVAJ, SUFFOLK UNIVERSITY

“Good illustration of practical insights… helpful tools for student learning.”

DON OKHOMINA, FAYETTEVILLE STATE UNIVERSITY

“I think students might find the content easy to read and understand.

It might actually make the subject enjoyable for more students.”

MITCHELL ADRIAN, MCNEESE STATE UNIVERSITY

“The greatest strength is the combination of academic rigor and practical, consulting-

like approach to strategic management.”

HERVE QUENEAU, BROOKLYN COLLEGE

“This project brings a refreshingly practical perspective to strategy, while not

sacrificing rigor.”

RAM SUBRAMANIAN, MONTCLAIR STATE UNIVERSITY

 

 

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“It’s engaging for the students, has hands on strategy tools, and [is] loaded with examples.”

EDWARD WARD, SAINT CLOUD STATE UNIVERSITY

“Practical, applicable, rich with current examples. Well written and more professional

than many.”