Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6)
Purpose: This assignment is the second of three assignments. Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue.
NOTE:All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
In completing the assignment, students will use the chapters in the eBook as a guide and perform research on the company from Assignment 1, answer the questions below in narrative form following the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.
Step 2: Review assignment grading rubric.
Step 3: Follow the following format using these topics as headings:
Students may use subheadings.
Step 4: In writing the analysis, writing in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. If information is taken from a source document, it has to be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 4 content and How to Cite and Reference, also under Week 4 content. There are also resources located under Course Content>>Student Toolbox.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive internal environmental analysis, strategy analysis and selection.
Step 8: Jot down key facts about the company. Consider making an outline to capture key points in the paper.
Step 9: In your paper, respond to the following:
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 13: Proofread the paper for spelling and grammatical issues, and third person writing.