Effective images function by communicating the intended message of the brand or mission of a company. A visual analysis can help you explore the effectiveness of images used in a business context begin to see how they might be interpreted differently by customers with different backgrounds.
What you will do is:
- Choose one of the following topics or buzzwords: “green” living, fresh, local, savings/discounts, “box store,” online shopping, social media—or choose a retail buzzword you want to explore (be sure to ask your instructor if the term is acceptable).
- Use the skills you learned in Using Images Legally (Links to an external site.) to search the images tagged with this term.
- Choose 8–10 images that you feel best conveys the search term you chose and express a point of view on the topic.
- Create a PowerPoint with a title slide and the 8–10 images on the rest of the slides (one image per slide). The images you use should be able alone to express a point of view on a particular topic.